Category Archives: Interviews

IndieView with Indie Reviewer Sue Owen of Paper Mustang

“I think the trend is changing from the traditional “Write what sells now” to “write what you want.”  This is going to toss the marketplace on its ears because traditional publishers aren’t going to see marketing trends anymore because all genres are going to be selling equally as successfully.”

– Sue Owen Paper Mustang 14 November 2011

About Reviewing

How did you get started?

I was a brand new indie writer and I tried to get my own book reviewed.  I couldn’t find anyone interested.  I saw the need!  I started my Paper Mustang site to help other Indie authors wherever I could.

How do you review a book? Is it a read first, and then make notes, or do you make notes as you go along?  

I read first then write the review.  I always take time after reading a book to think about my impressions and what my ‘take aways’ were.  That’s where I get the reviews.

What are you looking for? 

I look for good grammar, no spelling errors first off.  Poorly edited work never gets a review.  I’m just not able to read past grammatical errors.  Then I look for believable characters, good descriptions, good story line.  I like to be a part of the stories and if I can’t be there then I don’t want to read the book.

If a book has a great plot, great characters, but the grammar is less than perfect, how do you deal with that? 

I would write a note to the author and let them know.  I won’t give a bad review.  I feel that if the author can’t produce a work that is at least mostly grammatically correct, they should invest money in an editor.  Don’t get me on my soap box but that’s one of the issues I have with Indie authors.  I absolutely will not review a work that is less than professionally presented.

How long does it take you to get through, say, an eighty thousand-word book? 

I speed read so probably about 10 hours, maybe a bit more.

How did you come up with your rating system, and could you explain more about the rating system?

I won’t give less than a 3 star.  If I am reading a book and I can’t get into the story, hate the characters that I should be liking I won’t continue reading.  Three stars has to have at least something good that draws my attention.  If only that it’s a good storyline.  For a four star I need to be interested in the story.  A five star will give me a good plot, good characters and make me a part of it.

What advice could you give to authors looking to get their books reviewed? 

Be patient.  Everyone wants a review.  I’m over two years out now.  I’m pretty typical I think for any review site that will accept books that far out.  I keep asking for guest reviewers but no one is interested.  I even offer the write the review s if they tell me about the book but…. No one wants to give an opinion.

Do you get readers emailing you and thanking you for a review? 

All the time.  One of the most gratifying pieces of what I do is when someone says thanks.  Typically, authors are grateful for a review even if it isn’t perfect.  They are just happy to have someone they don’t know read and comment on their book!  I know I am!!

My advice to authors on getting a “bad” review (hasten to add that might mean a perfectly honest, well written, fair review – just bad from the author’s point of view) is to take what you can from it and move on. Under no circumstances to “argue” with the reviewer – would you agree with that? 

Completely.  An opinion is just that; an opinion.  I make no bones about my reviews being completely my opinion.  I don’t reiterate the story, either which some reviewers do.  Let the author tell you about the book.  My job is to tell you if it is worth reading, in my opinion.  Everyone is going to get a bad review, even bestselling authors!  You can’t please everyone.  If you get a bad review, thank them for taking the time to look at your work and move on.  If what your wrote truly is trash, you’ll know about the third or fourth bad review!  I also take what people offer for improvement.  That makes my book better, too.

About Reading

We talk a lot about writing here on the blog, and possibly not enough about reading, which is after all why we’re all here. Why do you think people love reading. We’re seeing lots of statistics that say reading as a pastime is dying – do you think that’s the case? 

I don’t.  I see more and more people being open about their reading.  Or maybe I’m just paying more attention now.  I think reading is taking a whole new turn, however, with the e-readers hitting the market.  Now you don’t have to carry heavy books around or go to the store/library to get a new one.  Really convenient and easy to read.

About Writing

What are the most common mistakes that you see authors making? 

Two things that make my teeth grind:  They don’t edit their work and they don’t pay attention to their covers.  Both have to be professionally presented.  And that’s not to say a professional has to do them, it just says they have to look like a professional did.

We’re told that the first page, paragraph, chapter, is absolutely key in making or breaking a book. Agents typically request only the first five pages of a novel, what do you think about that; if a book hasn’t grabbed you by the first five pages, do you put it down? 

I can usually tell by the first five pages if a book is going to be any good.  If it doesn’t have my interest by then, I still read at least to page 10 but don’t bother after that if I’m not ‘feeing’ it.

There has been a lot of talk recently about 99 cents, what are your thoughts on that? 

I’m changing my mind on that.  I’ve seen blogs lately from some of the more successful Indie authors.  I think I’m agreeing with the concept that if you charge 99 cents for your book, it isn’t of value.  I think Indie authors as a whole grossly undervalue their work.  If you have a good, commercial product, don’t undersell it.  If you feel your book is as good as other professionals, then charge what you feel it is work.  I’ve personally changed my prices recently.  I think Indie authors should be given value for what they do.

Is there anything you will not review? 

Yes.  I don’t do genres that I don’t like such as Poetry, Non-Fiction.  I have to be able to read it and get interested and excited about the book or I can’t review it.  Those types of stories just aren’t anything I’m interested in.

About Publishing

What do you think of the oft quoted comment that the “slush-pile has moved online”? 

I don’t think so.  Almost all the books I read are really good.  I still think an author can tell if his writing is crap.  And every writer has those stories that just didn’t go anywhere but that’s not to say that even those someone might like.  I think the trend is changing from the traditional “Write what sells now” to “write what you want.”  This is going to toss the marketplace on its ears because traditional publishers aren’t going to see marketing trends anymore because all genres are going to be selling equally as successfully.

Do you think attitudes are changing with respect to Indie or self-published titles? 

I sure hope so.  When Indie was first made public the trash hit the readers.  Now, however, the trend is to be professional and present your work in a professional manner.  I think Indie writers are auditing their own and ‘calling’ bad authors to the carpet to be accountable.  Very rarely do I find a book that is pure crap and should never have been written.  Way better even than a year ago!

Do you have any ideas or comments on how the industry can “filter” good from bad, asides from reviews?

We are our own police.  Indie authors need to audit each others’ work and I think we are getting pretty good at it.  I challenge anyone these days to tell an Indie author from a professionally developed author.  We rock!

IndieView with Katy Gilbert, author of, You Have This Day In Front Of You

You Have This Day In Front Of You by Katy Gilbert“I adore writing the first words that come to you and having not the faintest idea where their wondrous story is going to take you. I love the sudden flourishes and flurries of ideas that render you sleepless when you start something really amazing – little snippets of story, shards of character and strands of sentences that shine with potential and excitement.”

Katy Gilbert 7 November 2011

The Back Flap

“You keep searching…

This is a book that started as one thing and ended as another. A book that unfurled over a sunny autumn and an icy winter in 2010, lit up by a flicker of hope and a determination to succeed. A book that twisted slightly the deeper inside I looked, a book that healed once it’d uprooted everything it required to become complete.
For me it’s a ray of cold sunshine or an embrace with a shunt in the right path, a smile on bitter lips or a sly breeze in close summer that slits right through.
It’s whatever you need it to mean, you know?
Short pieces, poetry and odd lines; 44 pages of goodness, two full colour covers by Emily Boyle and a lot of heart.”

About the Book

What is the book about?

You Have This Day In Front of You is about adversity and overcoming it. It’s about seizing hold of everything that’s thrown at you and creating something wonderful, having a blast as you do. It’s the second magpie that flies over your head, or the penny that you found in the crack of the pavement. It’s about this life being your life and it’s about whatever you need it to be about for you.

When did you start writing the book?

August 2010, after considering crowd-funding on a car journey through sunny countryside. I thought, ‘I could do that’, so then I did. I’m so glad, it was lots of fun!

How long did it take you to write it?

Till December, right up to the night that it went to print! That didn’t surprise me though, so it was alright. There were a lot of long, late, dark (freezing!) nights, but I wouldn’t take a moment of it back. Besides, it’s England, so you get used to draughty houses and wearing hundreds of layers! Also, my inability to live in a room without keeping at least one window open probably has a little to do with the chill. Fresh air is divine.

Where did you get the idea from?

A message that I wanted to cast out into the world. It came at a time when a lot of people around me seemed to be having real difficulty in life, while I was trying to make the very most of every moment that I was given, despite rather a lot in my world being less than ideal. You have to seize everything brilliant or create it for yourself, otherwise what’s the point? I wanted to share the capacity for joy and the uselessness of resigning yourself to misery – unless you’re enjoying it, of course. I know quite a few people who claim to relish constantly moaning!

Were there any parts of the book where you struggled?

There were a few more difficult pieces. Charity Shop Hearts was one of them, mainly because it has a deliberately restrictive syllable count and rhyming pattern, etc. That was the piece I was finishing at almost midnight on the last day the book could go to print, even though it was the first fresh piece I started for it, sitting on a cold mattress staring at the wall where I was writing it down. It was also tricky because it unexpectedly became something of a catalyst, contributing to what turned out to be one of the most difficult periods of my life; realisation and introspection blossoms through the book, but at the time it was painful. I’m glad that that was my situation during the writing though, because I feel it gives the message I’m presenting integrity that would otherwise have been forgone. It all falls into place in the end.

What came easily?

I had my meadow, one of the opening pieces, came out of nowhere and flowed like a dream. The story behind it was writhing quietly around the back of my mind that day, as I’d been talking it through with one of my best friends late (or early) the night before; unwillingly dragging all of it back up, though the conversation was a remedy. Sitting at my desk, looking out on a gorgeous day, I began to write on a whim, abandoning what I had been working on. In that moment came sudden realisation of what I’d been living with, bottled up deep down for so long, and I felt both angered and liberated. I had my meadow, and it’s second part, finally put all that to rest. I’m pleased. Neither you past nor anyone from it should get to spoil your present for you.

We all know how important it is for writers to read. Are there any particular authors that have influenced how you write and, if so, how have they influenced you?

Since I was a child I’ve loved Jacqueline Wilson and I still thoroughly enjoy her books. I’m a big fan of William Golding’s Lord of The Flies, and Meg Rosoff is another absolute favourite of mine, as is Oscar Wilde. I admire all three for their originality, artful skill, and their disregard of crowds and bandwagons. I love the poetry of John Clare, who I studied with a fantastic English teacher at AS Level, and reading Shakespeare always motivates me. I also love Beatrix Potter dearly – she reminds me to keep the charm alive. As for influence, I think I’d cite these more as inspiration. It’s very important to me that I’m my own person, so I’ll always follow my gut instinct rather than attempting to mimic the style or subject matter of someone else, or similarly conform to what’s in fashion. I like to look on my stories and pieces with fresh eyes and the zing of something brilliant and new in my heart, and you can’t do that if you’re dying to be compared to someone else, or if you keep glancing over your shoulder to check that you’re getting it right. If anything, they’ve encouraged the independent spirit that I’ve always been grateful to have.

Do you have a target reader?

Anyone and everyone! I can’t afford to be picky! No, but seriously, I want to engage anyone who is interested, not discriminate with age groups or genders etc. Each reader who picks up a book of mine and enjoys it is genuinely important to me, and I appreciate them greatly. I don’t want there to be boundaries with who will most likely connect with my work, everyone is welcome.

About Writing

Do you have a writing process? If so can you please describe it?

I don’t have a process! I write when the ideas come to me, which often means it’s on the back of an ancient receipt that I’ll later find illegible, or ink on my skin which will have disappeared by the time I have any paper to scrawl it down upon. When I was writing my latest novel – which was pretty much over with a year or so ago now, time is terrifying! – I was very strict with myself; I’d write from getting back from school till tea, and then on again till bed. It worked, though looking back it looks brutal! It was my free time, though, and although it was dreadfully tiring sometimes I still loved every moment of it. I like to listen to music often when I write; it’s a tremendously important part of what I do and who I am. People sometimes ask who my greatest writing inspirations are, but many of the people I look up to are actually musicians. Overall, though, I don’t have any process or plan, I’m not a greatly organised person – preferring ‘organised chaos’ – and it would take all the fun and charm out of things for me! I like fate and meaning, sudden sparks, things falling into place, and delight.

Do you outline? If so, do you do so extensively or just Chapter headings and a couple of sentences?

Smoothly continuing from the last question, no! Haha, if I could put my finger on one thing in this way of life more unbearable to me – personally – than having a process, it would be planning stories (or indeed my poetry). I just can’t sit down and outline what is going to happen or how I am going to present it and how each character will react to each certain, placed situation – so often have characters fallen into life from nowhere in the middle of writing, or story lines materialised from my finger tips at any given point. I adore writing the first words that come to you and having not the faintest idea where their wondrous story is going to take you. I love the sudden flourishes and flurries of ideas that render you sleepless when you start something really amazing – little snippets of story, shards of character and strands of sentences that shine with potential and excitement. I’d hate to spoil the unrivalled joy that there is to be found in that; I don’t even want to attempt to plan things out unless it’s necessary for the kind of book that I am writing. Of course this approach means that the writing takes longer to finish, but it also feels a lot more dear to me as well, and that shows in the story, right through each page. It’s like sunlight, that joy.

Do you edit as you go or wait until you’ve finished?

As I go, and again and again once I’m done, until I’m completely happy. I always want to be proud of what I release, so I have to check!

Did you hire a professional editor?

No…as I’ve just dubiously mentioned I have to trust myself. With that in hand, if you want to see a hilarious and completely unpredictable result of this in video form, with me discovering a value-enhancing and character-endowing tiny mistake in the first edition of You Have This Day In Front of You, it’s up for your entertainment on my YouTube channel, /katygilb. Quality production.

Do you listen to music while you write? If yes, what gets the fingers tapping?

Music is so important to me, and while I was writing my young adult novel I was listening to two of my all time favourite artists, Vanessa Carlton and Ingrid Michaelson – both of whom I love beyond rating. To me, their music feels like home. I was also playing a lot of the wonderfully talented Tegan and Sara, as well as brilliant Fall Out Boy, who were brilliant.
Right now, alongside all of the above, I’m really into some newer people that I’m coming across, too. I think Ed Sheeran is fantastic, I love Ellie Goulding’s sound, and I think Ke$ha is fantastic fun, as is the very talented Tinie Tempah. Imelda May’s style rules, Jessie J is wicked, I’m getting more into Coldplay recently, and I’ve swiftly fallen in love with Emmy The Great. Also, although it really doesn’t seem to correlate with my rather lacking romantic side I’m getting quite into Taylor Swift too, haha! Then there are people I’ve known for a lot longer who I absolutely adore: Skye Sweetnam, Allison Weiss, Nerina Pallot, Sara Bareilles, Lelia Broussard, Jenny Owen Youngs, Bess Rogers, Lauren Zettler, Katy Perry, Chipmunk, Nelly Furtado, Katy Rose, Michelle Branch, Kate Nash, Katie Melua, Frou Frou… There are so many, but they’re all so good! Finally, of course, since about six years old I’ve been a dedicated S Club 7 supporter. Never forget.

About Publishing

Did you submit your work to Agents?

Not in the case of You Have This Day In Front of You or any of my other indie pieces. They feel like a separate kind of work to me; they were built for the independent part of my world. My novel wasn’t, however, so I’m constantly approaching both agents and publishers, which is a lovely process.

What made you decide to go Indie? Was it a particular event or a gradual process?

Impatience! As I said earlier, I would never have been able to live with myself if I’d just sat at home, waiting with my fingers crossed. I’m a real believer in making it happen and so I commit myself to that every day. I also relish the challenge of getting somewhere as an independent artist; I love to work hard and I want to earn and deserve any success that I do achieve. For me, that is what will bring integrity and real worth to any joys that unfold in the future. I think that the entire experience is an exceptionally worthwhile one that thoroughly shapes you as a person. It raises the bar of what you’re capable of, as well as the confidence you have in yourself.

Did you get your book cover professionally done or did it you do it yourself?

A combination! I’m fortunate enough to have a very good friend who doubles as an artist – Emily Boyle (www.sesamoia.tumblr.com). For You Have This Day In Front of You I took the photographs and Emily edited them, as well as designing the border within the book. For my free downloads, Cut knee, age three and Love/song, I did the art myself – there’s actually a video of me creating the set for Cut knee on my YouTube channel. Love/song was a horrifically glittery, kitten-covered, sarcastic affair – it was so much fun to create. The fact that I genuinely nearly failed my Art AS level shouldn’t put you off, though; my enthusiasm makes up for the lack of meeting assessment objectives! Emily and I are pairing up again for my new project, too. I’m thoroughly looking forward to working with her again, she’s so talented, enthusiastic and hilarious. The biggest challenge will probably be to stop laughing and actually get the covers done!

Do you have a marketing plan for the book or are you just winging it?

This is such a great question! I do have a plan and I work on promotion constantly, whether on a significant campaigns or in general, day to day updates that have to be maintained to keep everything shiny and new. It’s one of those things that leaves you with so much less time to actually write than you’d expect! That said, I like the idea of winging it sometimes, as far as seeing what happens and what works. It’s a lot of fun to have bright ideas out of the blue and just go with them because you can, and you think they’ll work.

Any advice that you would like to give to other newbies considering becoming Indie authors?

Definitely! I think the most important thing is to hurl yourself into it with all the passion you possess, because it’s all you have to keep you afloat. It can be stressful and frustrating, and it’s always very hard work, but when you really love something and you put the effort in, if it’s meant to be it will always be rewarding. Make the effort to enjoy every moment, because the journey’s a massive part of your life too! Be prepared to deal with the legions of people who didn’t follow their dreams to start suggesting that you ‘get a real job’, and don’t let them persuade you to give up on yours. That we’re alive is such an incredible opportunity, and we have way too little time to waste it compromising or failing to create as many amazing moments as we can. Seize onto what means the most to you and have the time of your life.

About You

Where did you grow up?

I grew up in Staffordshire, England, alongside oatcakes and bull terriers. It’s not very well known, but geographically it’s in the middle, if that helps!

Where do you live now?

Stafford, still! I haven’t moved out yet and I couldn’t afford to anyway, so. I’m not sure where or whether I’d choose to move to if I could. I love the seaside; I always feel very at home when I’m next to the sea, so perhaps somewhere coastal. I’d miss the Midlands though, it feels so right to come back when I’ve been away for any length of time.

What would you like readers to know about you?

Probably some important, life-enhancing trivia or something. Perhaps that the one thing I’m quite good at drawing is Billy Casper out of Kes (film adaption of A Kestrel For A Knave)? People say that ‘there’s a good likeness’. That or that I’m very grateful for them sticking with my interview for this long. You’re the best.

What are you working on now?

Right now I’m focussing on resurrecting my website, which was lost to the Internet last month.

I’ll be catching up with my next project! It’s a non-fiction book on ‘beauty’; a challenge to the dreadfully distorted perception that’s presented and accepted by the media and society. It won’t just be a focus on teenage girls and being skinny, though, and I promise it won’t be me preaching at you either!

The project is for anyone who has ever felt less than completely comfortable and confident in themselves, embracing rather than dividing by age, gender, ethnicity, sexuality, nationality, etc. This book will be a celebration, and I want it to be fun, too. Gorgeous in body and soul. I’m so excited to share it and everyone can get involved! I’m currently accepting submissions of people’s views on the subject, so please do get in touch – there are contact details on my website – (you’ll win prizes for doing so, wicked)!

End of Interview

Check out Katy’s website and you can buy her book here, where two free downloads can also be found.

IndieView with Gary Marshall, author of, Coffin Dodgers

The Coffin Dodgers by Gary Marshall“I think the most important thing is that you need to be passionate about what you do. Being an indie author is great fun, but it’s also an awful lot of work for relatively little reward. If you don’t love your book when you’re writing it, you’re going to really hate it by the time you’ve finished editing it.”

Gary Marshall 6 October 2011 Continue reading

IndieView with Moses Siregar, author of, The Black God’s War

The Black God's War by Moses Siregar“I want to inspire my readers with my work. Ideally, I want to rock their worlds. I’m in this to make people feel the way I feel when I read or watch a great epic drama.”

Moses Siregar 25 September 2011 Continue reading

IndieView with, Toni Dwiggins, author of, Badwater

Badwater by Toni Dwiggins“I ususally reread the previous day’s work, to get back into the flow. If I don’t get into the flow, I end up editing the previous day’s work. If all goes well, I take off that damn editor hat and get back into the story.

My writing routine: coffee, breakfast, coffee, write, a little social networking, research, coffee, write, stretch, write, lunch, long walk, tea, chocolate, write, social networking…veg out.”

Toni Dwiggins 16 September 2011 Continue reading

IndieView with Indie Book Reviewer, Frida Fantastic

Adarna SF A Speculative Fiction Review Blog“I ask myself, “Do I want to live in this universe for the next 8 hours of my leisure time?” Books with uninformative blurbs and samples boggle me. I’ve seen samples with nothing but maps of some fantasy world I don’t care about (yet). I don’t find the lack of information intriguing—I find it frustrating.”

Frida Fantastic – 9 September 2011 Continue reading

IndieView with Tom North, author of, Puttypaw

Cover for Puttypaw by Tom North

 “I shelved it for about a year. I eventually realised that the reason the short story didn’t work was because it was the last act of a novel, and needed the rest of the story for it to make any emotional sense. And so I wrote the novel and reunited the short story with its history.”

– Tom North 30 August 2011 Continue reading

IndieView with Craig Hansen, author of, Most Likely

Cover for Most Likely by Craig Hansen

“Don’t kid yourself about this being easy; if anything, you’ll need to hold yourself to higher standards than others have held you to previously in your writing life. There’s a very real and time-consuming business aspect to being indie and it’s not a money-machine.”

– Craig Hansen 20 August 2011 Continue reading

IndieView with Mike Lewis, author of, Changers’ Summer

“I tried outlining an SF Thriller once and found that once it was extensively outlined I was no longer interested in writing it. Half the fun of writing to me is finding out exactly how the characters are going to get out of the situations they find themselves in.”

– Mike Lewis 30 July 2011 Continue reading

IndieView with indie reviewer, Tomes of the Soul

“Knowing your genre is the key thing when seeking reviews. You need to know who your target audience is and where they look for reviews, and target those sites. When looking at potential review sites look at how often they post, where they post, their layout, the genre(s) they review and which books they give what ratings to. This can provide you with a good indication of whether a review from that site will be of use to you in promoting your work.”

Tome Keeper 26 July 2011 Continue reading